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11 Reasons Custom Signage is Essential for Your Business

4 minutes read

Large, well-spaced letters are much easier to read than smaller ones

Business signs will give a new customer an idea about the quality of your business: 

The same BrandSpark/Better Homes and Gardens study found that 33% of shoppers say that they have been drawn into a store that they were unfamiliar with just because of a high-quality sign.

It also found that 38.5% of shoppers say that they have made an assumption about whether or not a business was good based on whether or not their sign was clear and attractive.

Make sure that you are giving your customers the right impression of your business. You may do high-quality work or your product may be the best on the market, but if your sign is amateurish and unappealing, then your customers will probably think that your business is amateurish and unappealing too.

It pays to pay for quality

Signage is a long-term investment. It pays to pay extra for quality custom signage that is going to last than to get a cheaper, lower quality one. High-quality signs will look amazing for many more years.

Custom Signage Can Increase Your Brand Exposure

Your sign can say a lot about your business, and it is one of the best ways to expose the public to your brand.

An effective custom sign can help you build your brand

Make sure you use your brand colours in your custom signage and hire experienced installers to mount it evenly, securely, and with the proper spacing. Your signage can help differentiate your business and acquire new and repeat customers.

Custom Signage Is Extremely Cost-Effective

Investing in a custom sign is one of the most cost-effective ways to market your business.

Custom Signage Gives Your Business 24/7 Marketing

Unlike other forms of marketing, custom signage works for you all day, every day. You are advertising your business non-stop, to any and all people who pass by it.

Custom Signage is Customizable

As its name indicates, custom signage is customizable. If you are investing in a sign that is going to advertise your business for many years to come, it is worth the extra money to have someone who knows how to design attractive and effective signage work with you. Most business signage is non-customizable once it is made.

They Lead People to Your Location

If your location is set back from the road, a custom pylon or monument sign can alert people of your presence. If your business is located in a large city, then it is probably surrounded by many other buildings and structures that make it just blend in with its surroundings. A great custom sign can make all the difference in ensuring that customers are able to see your business and want to come and check you out.

A large pylon sign can help potential customers locate your business

They will also be very helpful to tell visitors in your town about your business. If your signage is prominent and attractive, you are more likely to win their new business. That’s why it is vital that you do all you can to make the most of every opportunity you have to get new business. One of the best ways to do that is by having a custom sign that truly stands out.

They Can Set You Apart from Your Competition

Custom signs can help you make sure that you stay ahead of your competition. You want custom signage that will make you stand out among your competitors instead of simply blending in.

They Can Work in Conjunction with Other Marketing Tactics

Custom signs can also be used as a part of your whole marketing plan. Adding your website to your custom signage can be useful for the potential customer who is passing by but doesn't have the time to come in. Trust Neon Nights for the Highest Quality Custom Signage


If you need custom signs for your business, contact the professionals at Neon Nights they can design, manufacture any type of custom illuminated sign you require. All of our technicians are highly skilled and extremely hard-working so we can make the best quality custom signs for your needs.

Do you want to make your business stand out from the competition? Quality signage will help you attract customers, and neon is one of the top options available. You might not want to choose a pre-designed neon sign for your business. Pre-designed signs can work well for certain businesses, such as beer signs for bars or restaurants. You will likely want a custom neon sign for your business.

Why Choose a Custom Neon Sign?

A custom sign provides you with the freedom and flexibility that you need with good signage. Quality manufacturers can create a range of designs and lettering styles. There are plenty of colour options, too. This makes it possible to create a neon sign branded for your business.

Many businesses could benefit from a quality neon sign from coffee shops to restaurants, bars and more. Neon provides a aesthetic appeal that attracts people. Neon signs can be great for grabbing attention and getting people interested in your business.

Neon signs tend to be more economical, and they use less power than many other types of signs. Neon has qualities that help to make them a solid solution for your business.

For More than Just Your Business

Of course, neon signs aren't used for a business. They can also be used for a host of other purposes. Some people might want to use them for unique lighting in their homes. They might want to have a neon sign for their home bar, or maybe they want to use neon signs at their wedding reception. There are countless ways to use these types of signs. They can even make a great gift for birthdays, housewarmings, and more.

Find the Right Company for a Custom Neon Sign

While many companies offer custom signs, it does not mean that you should put your trust in just any company. You must look into some of the company’s previous work. They should have a gallery that presents a range of the different styles of signs they have created. This will help you understand their capability to create a sign that will work for your needs. Don’t settle for a company that does not have your preferred design.

Think about the colours that will work best for your needs, and get in touch to get a free quote. It’s time to get a sign that will help to make your business stand out from the rest.

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