As a financial institution, you understand the importance of projecting a professional and trustworthy image to your customers. One of the most effective ways to do this is through signage. But not just any signage will do. In order to truly stand out and attract new business, you need eye-catching signage that not only looks great, but also effectively communicates your brand message. In this article, we’ll explore the different types of signage for financial institutions and how they can help boost your business.
Your exterior signage is the first thing that customers will see when they approach your building, so it’s important to make a good first impression. One popular option for financial institutions is channel letter signs. These signs are made up of individual letters that are illuminated from the inside, creating a bold and eye-catching effect. Channel letter signs can be customised to include your logo, slogan, and other branding elements.
Another great option for exterior signage is monument signs. These signs are typically low to the ground and are designed to be seen from a distance. Monument signs can be made from a variety of materials, including stone, brick, and metal, and can be customised to include your branding and messaging.
Once customers enter your financial institution, it’s important to continue projecting a professional and trustworthy image. This can be achieved through high-quality interior signage. One popular option is dimensional letter signs. These signs are made up of individual letters that are cut from a variety of materials, including metal, acrylic, and wood. Dimensional letter signs can be used to spell out your company name, display your logo, or communicate important information to customers.
Another great option for interior signage is digital signage. This type of signage uses screens to display dynamic content, including videos, images, and animations. Digital signage can be used to promote your services, educate customers about financial topics, and even display real-time market information.
If your financial institution has ATMs, it’s important to make sure that they are easily visible and accessible to customers. One way to do this is through ATM signage. This type of signage can be used to indicate the location of your ATMs, as well as to promote any special offers or promotions that are currently available.
Finally, it’s important to make sure that your signage is compliant with the Americans with Disabilities Act (ADA). ADA signage includes braille and tactile lettering, as well as high-contrast colours that are easy to read for those with visual impairments. By ensuring that your signage is ADA-compliant, you can demonstrate your commitment to accessibility and inclusivity.
Signage is an essential aspect of branding and marketing for financial institutions. By investing in high-quality, eye-catching signage, you can attract new customers and reinforce your brand message. Whether you’re looking for exterior signage, interior signage, ATM signage, or ADA signage, there are a variety of options available to help you achieve your goals. So why wait? Start exploring your signage options today and see how they can help boost your business!
Banks, credit unions, and other financial institutions reap many benefits from effective signage. Well-designed and placed signs can:
Visual elements echoed in each branch create a cohesive journey for customers. From the bold, eye-catching monument, blade, and pylon signs to window graphics, posters, and electronic signs, we’ve got you covered.
Neon Nights can help you communicate brand messages through different graphic opportunities — wall graphics, channel letter sets, monument signs — to communicate stability, reliability, and great service.
Whether you’re rebranding or updating, pairing the best design elements and materials requires a keen eye for detail. Our team collaborates with you to create a signage package that enhances your brand and generates strong ROI.
Our experienced signage team saves you time and money by value engineering your signage to bring your visual messages to life. As a design-build company, we manage your project from conceptualization through installation.
If you want to invest in a custom sign that is especially suited to the needs of your business, give us a call at 02188021 or email us at [email protected]. We’d love to work with you to make your business stand out with lit signs built to last.