9 Common Signage Mistakes to Avoid

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9 Common Signage Mistakes to Avoid

You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I’ve never dealt with is a business sign.

Whether you’re creating and installing one sign or a multi-sign project, avoiding certain design issues will help to ensure that your finished signage clearly, concisely communicates your message and brand. Common signage mistakes include using poor contrast, improper font kerning (or spacing) and size, hard to read fonts, complicated graphics, and the wrong material. Signs may fail when they’re installed incorrectly or in a less-than-effective location. Experts suggest that there are seven key elements of digital signage: business, content, design, software, hardware, connectivity, and operations, each contributing to the complex puzzle of its effectiveness.

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