Business Signs: Tips for Buying the Best Ones for Your Business – Neon Nghts

8 minutes read

| 18 January 2022

Neon signs have evolved over the years. They are now lightweight, durable and cheap

custom neon signs are used in many retail settings. Use custom neon signs to hang in store windows to tell shoppers you are open and carry their brands. You can hang custom neon signs on store walls to attract shoppers to specific areas and products. Place signs on store shelves and counters to draw attention to your product.

Nothing catches your customer’s attention quite like a handmade neon sign. Neon signs can run 24 hours a day, seven days a week, 365 days a year. They are your full-time salesperson. Since neon was first used in signs, it has captured the imagination of everyone who sees it. Neon grabs your attention and delivers the message, day and night.

Business Signs increase your sales and exposure.
For the cost of a single newspaper ad, your custom neon sign will continue working 24 hrs a day, year after year. After the price is paid, it will only cost you pennies per day to operate

Well-placed neon lights generate sales
Draw attention to your higher-margin items. Why look “just like everyone else”? Don’t settle for off the shelf designs to promote your business. Neon Nights specialise in original designs that get you the results you want and deserve. Contact one of our creative designers today with your ideas, and leave the rest to us.

Stock signs importers pretend custom neon signs can be bought cheaper elsewhere. For custom neon signage, you need to look to a good local neon sign shop.

Neon Nights are a custom neon sign shop located in New Zealand.

Specialising in unique custom neon signs reflecting good craftsmanship, durability and originality. We produce one of a kind custom signs in led neon, channel letters, and backlit letters. We are proud to say all our neon signs are made by experienced, skilled neon benders. Assembled using the highest quality materials.

All our handcrafted custom signs are high quality. Backed by a one-year warranty on all electrical components.

Business signs are a great way to inform your customers and promote your business. But with all the different types of signs available, it can be hard to find the right sign for your needs.

We are here to help. Read on to learn more about the different types as well as all the benefits business signs have to offer.

Pylon Signs

Pylon signs are outdoor signs mounted on a single or double pole. Due to their height that can be seen from greater distances than other freestanding signs. Depending on their placement, single or double-sided signs are available, along with extra features such as illumination.

The defining feature of pylon signs is also their greatest benefit. Their improved visibility compared to other sign types mean that they stand out at a greater distance, allowing them to act as a landmark. In areas such as shopping centres, this will allow you to stand out from the pack and broadcast your brand.

Post & Panel Signs

Compared to other signs, the smaller size of post and panel signs allows them to be placed at eye level in or just outside your business. This is the perfect placement for visibility to foot traffic. An attractive, quality sign will help you stand out from your nearby competition and link brand recognition with your business location.

The simplicity of post and panel signs means that they are less expensive than other sign types, and are quick and easy to update. It’s even possible to incorporate additional elements like brochure holders.
In crowded locations, post and panel signs can act as a landmark for customers looking for your business, and an advertisement for your potential customers. 60% of businesses that added or updated their signage see a 10% increase in sales, so a post and panel sign will quickly pay for itself.

Monument Signs

Monuments signs are the most visually impressive form of the freestanding sign. Like Post and Panel, they are low profile but are a single structure that incorporates design elements into the construction.

They are made of long-lasting materials that allow a custom-designed sign to incorporate your building’s architectural details.

The increased size of monument signs means that they combine the visibility of pylon signs with the eye level accessibility of post and panel. They give equal visibility for pedestrians and motorists alike, which means that they are best placed near roads and sidewalks.

Thanks to their construction, monument signs are well suited for anything the elements can throw at them. Solid and long-lasting, they effortlessly send the message that your business is well established and will be around for a long time to come.

Freestanding Signs

Every type of freestanding sign has its own benefits, and the perfect one for your business will depend on where you intend to install it. But whatever you choose, you can be sure that a custom-built sign will be a real asset to your business and will pay for itself in no time.

Signage is a critical investment in your business, so if you are interested in installing or updating your signage, you can find more information Our signage professions will save you time and reduce your liability, and help you increase awareness of your business and brand.

Signage – How to Choose the Best for Your Business

When you are setting your budget, keep in mind how cost-effective signage is.

Once your signage is installed it will keep working for you 24/7

If your budget is tight, then you can invest in a good quality storefront sign first and then add extra signage as the funds become available.

Make sure your signage is visible

Let them know how long you want your sign to last and where it will be put up as this will help determine the best type of materials to use. You want to avoid too much clutter in your design and make sure that you include lots of white space. It is a good idea to leave about 30 to 40 percent of your signage space blank.

It’s better to have a smaller storefront sign than none at all

Don’t wait until you can afford a larger sign and waste the great opportunity of letting your potential customers know where you are with an eye-catching, smaller storefront sign.

Make Your Sign Easy to Read

The whole idea behind putting up business signs is so that people will be able to read it. The USSC Foundation has developed a Standard Legibility Index that will help you determine how big your letters need to be for the distance that you want them be be read from. If your capital letters are 10 inches, then your sign should be legible from 260 feet away.

Use Quality Materials

Business signs can be a rather significant investment so it is a good idea to choose a company that will make your sign from high quality materials that will last. Better quality materials will also make your sign look better and portray a more professional image for your business. Most pylon signs are at least 12 feet high, with some much higher, and they come in a wide variety of widths. A monument sign is usually no taller than about five feet tall.

Window Lettering and Graphics

This type of signage is a great way to make the most of your window space. As your vehicle travels around, you can reach a wide audience and educate them about your business and your product.

Improve Your Capture Rate with Effective Outside Signs for Business

Every day potential customers walk or drive right past your business. Effective, eye-catching signage that is well-designed and well-placed can really help to increase the number of people that actually come into your business.

Illuminated Sign: Ideal for High Visibility & Energy Savings

Unlike back-lit signs, illuminated signs are only lit up at night.

What are the options?

Channel letters can be made with LED lighting inside

Channel letters hand-made one by one. The letters can be made from plastic, metal, or acrylic. You can also light up each letter by installing LED lighting inside, or if you prefer a halo effect, you can have the light shine out of the back of the letters onto your building.

Backlit signs can be seen better at night and in low light conditions, Back-lit signs are perfect for attracting customers’ attention, especially in areas that have poor or lower lighting.

The digital reader board comes with removable letters that allow you to change

Churches, schools, and other public buildings, as well as businesses, often use this type of signage. For this reason, many organizations are updating to an electronic or digital version that can be easily adjusted from a computer.

Digital signage is eye-catching and interactive

Digital signage is a type of electronic signage that uses technologies like LCD, LED, projection, and e-paper to display digital images, video, web pages, text, etc. It is a very dynamic form of advertising, as it can be easily changed and updated. Digital signage is eye-catching and versatile, as it is easy to update and refresh the images or videos it displays. It can also be interactive, so it is informative and will also be a way to keep your customers happy and occupied if they have to wait in line.

Sign for Company: Pylon or Monument

They are a perfect choice if your business is set back from the street or if you have a large parking lot in front of it. They are a great option if you have restrictions about the size of signage at your location. Monument signs are a good choice when by-laws have height restrictions for signage Like pylons, they are usually located at the entrance to your property, helping customers identify where you are and what your business is about.

Choose the Right Design for Your Signage Now that you know how much you can spend and what company you want to work with, it’s time to design your signage. Tell your signage company what demographic you are targeting and they can help you design the right type of signage for that market.

Design your sign to suit your demographic If you are in a dark corner or if you want customers to see your signage at night, then you should choose backlit or another type of illumination for your sign. The colours that you choose also play an important part in making your signage more visible. You want to choose colours with high contrast in both hue and value. If you use high contrasting colours then they can be seen from greater distances than low contrasting colours.

Choose the Right Signage Company to Work with

There are many companies that do custom business signs, so how can you know which one is the best choice for you. We have over experience in the signage industry in New Zealand.

They will be familiar with any signage bylaws in your area so you can be sure that your signs will be built according to those guidelines and they will know what permits or other paperwork is required and will help you obtain those. If anything goes wrong, it’s easier to contact a local company than one that is located far away.

Neon Nights can create outdoor signs for businesses to help you increase your capture rate. Our signage is second to none and our design team has the experts and know-how to work with you to develop signage that will get your noticed and attract new business..

We can help you consider all factors involved in the creation of your signage, including structural requirements, municipal by-law requirements and permits, as well as the architectural features of the building where your signs will be installed

What our customers are saying…

I recently upgraded my signage to reflect the new corporate logo. I cannot say enough how happy I am with their service, attention to detail, & workmanship.

Trust Neon Nights for the Best Custom Signage

If you need custom signage, contact the professionals at AGC Signs. We have years of experience in the signage industry in New Zealand, so you can trust us to do the job right. We deliver for your clients with superior signage solutions that work for you. We do this through in-house custom design, superior fabrication, and professional installation.