Auckland Bar Owner Shares a Few Good Reasons for Neon Lights
3 minutes read
| May 21, 2020
We first visited Ding Dong Lounge after completing a custom sign order for the bar. We arrived mesmerised by brightly coloured neon lights already installed there. Mat Jorgenson his wife Jessie are the masterminds behind 4 original bars at the same address. Each bar has its own unique vibe to match their roisterers.
The Location is 26 Wyndham Street. Off Queen Street in Auckland. We were already familiar with the location, which is well known for its sensational bars and nightclubs. But until hearing about this place. We never thought to venture Wyndham Street. It’s like a secret though, once told you’ll never forget. The entry to Ding Dong Lounge and Infinity Bar are on Wyndham Street. Dead Witch Bar and Karma Lounge are only accessible through the other too. It’s a bit of a labyrinth, I think that’s why Mat and Jessie fell in love with the place.
Ding Dong Lounge
26 Wyndham St Auckland CBD, Auckland
Ding dong is dimly lit basement bar with neon signs adorning its walls and a curious sense of mischief that attracts people from all walks to life. Locals dropping in for after-work drinks. Live music acts play most nights of the week. Don’t expect to see any frat boys at this bar. It’s a good old-fashioned beer-and-shots rock’n’roll bar. Featuring local punk bands such as Green Day, Wolfmother, Steel Panther, Machinehead.
Dead Witch Bar up the stairs at Ding Dong
Dead Witch is a performance & event venue, located on the upper level of Ding Dong Lounge. Providing bands, comedians, jam nights and private functions.
Infinity Night Club
The bright white neon glow behind the bar drew me in like a moth. The bartenders have all the timeless cocktail classics on offer, from martinis to mojitos. Late hours offer plenty of dancing opportunities, with DJ’s spinning Top40 music. The brightly lit ‘Infinity’ sign above the plush metallic sofas provides ample space to hangout.
Karma LoungeAt the top of the main stairs is Karma Lounge. Behind the curtain, this bar gives you a break from the Top40s Hit list. The Dj here is jamming only the best classic RnB tracks. The light pink painted brick walls are a bold choice - but they work so well.
Neon Signs in Auckland Bars & Night Clubs
We live in the age of social media. People love to take photos and upload them to social media platforms. Bars, restaurants, even hotels that photograph well. Get a lot of attention when content creators post photos of unique interiors, food and branding.
Adding neon signs and making Infinity Night Clubs locations worthwhile to share has contributed to the success of the venue. The key thing we love about this group of night clubs is the attention to detail. Not only for their service but for the interior and decor choices they have made. Talking to the owner Matt about how each space feels. They have designed each bar to best serve their patrons.
We interviewed Matt for some tips on business lighting. Here’s what he had to say...
Lighting design can make or break any interior. Atmospheric bar lighting is important because aesthetics are an integral part of the business. Attractive spaces help attract customers, create the right mood and stimulate the appetites of your guests.
You always want your products to have the greatest amount of focus. What makes an interesting space is having different lighting on different levels. You want to layer light use accent lights from the ceiling and walls to get the right effect.
Take energy and cost efficiency into account.
We could have gone with halogen bulbs, the cheapest option, but discovered an LED alternative would emit as much light as a 50-watt bulb, using only 15 watts of energy. Also, LED bulbs would last for up to 50,000 hours, about 10 times as long as halogens. While we spent $2,900 more upfront, now we pay about a fourth as much for electricity as we would have with halogens.
Be wary of fads.
While LED is most popular these days, don’t follow the trend blindly. Make sure you are buying from a reputable company and using a brand that has been well-tested. Quality aside, even the best LED lights might not be the right choice for your store, Other options like linear florescent lights, for example, might be better for general lighting, while LED bulbs would be more appropriate for accent lights.
Consider long-term maintenance
Remember that the lighting you install won’t take care of itself. You must replace bulbs, keep fixtures clean and avoid overheating. Too many high-wattage bulbs and complications that may not be clear at first. If your electrician will have a hard time figuring it out, it will cost you a lot.