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Building Signs to Boost Your On-Location Branding and Drive More Sales!

2 minutes read

A sign may seem unimportant to some people. Building signs today serve different purposes. It allows businesses, schools, restaurants, retail shops, and many more industries to differentiate themselves and stand out.

Building signs that develop your on-location branding into a valuable asset representing your business in the best possible light. Building signs are critical to a business’s success. Companies can use this versatile signage to promote their brand or sales, celebrate employees or awards, convey information to the community, announce key messages — and much more!

Today’s sign types include:

  • Channel letters
  • Illuminated box signs
  • Illuminated cabinets routed and backed with acrylic
  • Illuminated cabinets with push-through graphics
  • Pan signs
  • Projection or blade signs
  • Non-illuminated dimensional letters
  • Electronic message centres (EMC)
  • Window graphics

This wide variety of building signs — manufactured from materials that include metal, wood, glass, acrylic, PVC, and high-density urethane — ensures a positive, long-lasting first impression.

Importance of Building Signs

These versatile tools serve a myriad of purposes. In addition to enhancing communication, they also:

  • Provide a competitive advantage: In fact, building signs may be the differentiator between customers choosing your business versus switching to a competitor.
  • Offer a higher Return on Investment (ROI): Signage provides non-stop, 24/7 cost-effective marketing. Spread over the sign’s life, a building sign delivers a lower cost per thousand (CPM) exposure than any other form of advertising. Our ROI Calculator can help you estimate that return.
  • Increase sales opportunities: The U.S. Small Business Administration estimates that 20 – 45% of business sales come from impulse sales; the right signs in the right locations lead to more sales.
  • Build brand awareness: Well-designed signs bring increased brand recognition and facilitate the brand’s ability to affect perceptions and attitudes.
  • Promote long-term advertising: Permanent signs remind people you exist and what you offer. Signs that hang outside create a sense of familiarity and reach people where they are.

The Neon Nights Process

Imagine having the ability to enable customers to connect with your brand even before they enter your business. The Neon Nights team offers innovative design ideas that maximize the visibility and effectiveness of the signs they create. We’re committed to working with you to stay on budget, and we offer a warranty on all signs. We use high-quality materials and pride ourselves on our workmanship, efficiency, and professionalism.

Identifying Your Needs

We’ve got a checklist we use to help our clients determine the right sign for their needs because there’s a lot to consider when designing and installing building signage:

  • The company or business branding and target audience
  • The location
  • Architectural elements
  • Wall surfaces
  • Materials
  • Maintenance requirements
  • Landlord approval
  • Local zoning ordinances and sign laws within the municipality

We also consider other elements like how the year-round seasons will affect your installation area. For example, if we start a project in the winter and notice a bare tree near the sign’s proposed location, we’ll verify that the tree’s spring blooms won’t block the sign.

When you work with us, we’ll start with design. Our in-house graphics studio will use your specs to create a sign concept. Next, we’ll verify the requirements for permits and obtain them, and then our in-house fabrication team headquartered in Tewksbury, MA, will use state-of-the-art equipment to manufacture your sign(s).

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