Neon Signs vs Billboards: Which Is Best for Your Business?

Small businesses spend a lot of money attracting new customers.

Billboards are brilliant from a marketing standpoint. Billboards placed in high traffic areas will make lots of impressions. Signs are relevant for consumers when advertisers create a compelling offer to promote them. Billboards draw attention away from the main road and to your side street location. To be effective, you need a discount or promotion to attract new visitors. There’s nothing wrong with this approach. But billboards like other marketing activities come with ongoing expenses. If you additional discounts on top of these your campaign can get expensive fast.

Have you been overlooking the traffic you already have on your street?

Neon signs are popular because they’re so visible. A neon sign hanging in your shop window will encourage passers-by to visit. The bright glow attracts attention making neon signs more effective than other signs.

When hung in the front window a neon sign helps you make a strong first impression.

The content of the sign can be a value proposition that introduces you to prospective buyers or your logo. The glow of your neon sign will attract eyes. Promotional offers can be displayed on posters around the sign. This ensures that your message is always relevant.

Neon signs last for many years and have no ongoing expenses of billboards.

Neon signs are cheap when compared to other types of marketing. For businesses that operate in the evening, neon signs are a must-have to get passed by drivers who know your business. Simple open signs or custom neon signs matching your logo or promoting an offer.

We have a passion for making neon signs and lighting up restaurants and other businesses. Custom neon signs give you control of your message. You can choose the design, colours and size creating a sign that will promote your business for years to come. Get in touch today for a free discussion about your ideas and receive a free no-obligation quote.