When was the last time you did an all-important brand refresh?

2 minutes read
Contents

Customers buy from brands they relate to

Yes, colour and tagline play a part in this but not as important a part as you might think. Modern consumers need trust. They need to be able to connect with your core values.

Outdated brands are the fastest way to fail.

A lot of the brands we've worked with over the years worry a little too much about what their competitors' brand looks like. Just because your competitors are doing it, doesn't mean you should. Following other brands and trends, without really thinking about what their brand means to them and their clients.

Elevate your brand instead

If you want your brand to become a trusted name, then you've got to deliver the same, familiar experience whenever customers interact with you.

Work to understand the broader purpose of your customer's visit.
[What you can help customers achieve?] If you've ever done "this" but now you do "this and that", it may be time to rebrand.

Once you understand this clearly you can evaluate your brand against your offering and the future direction of the company. If the current brand identity is confusing, contradictory or misrepresents the core of the company’s mission.

You might discover that the best way to bring your company back to life is a complete rebrand, where you go back to the drawing board and start fresh.

Perhaps your business has expanded beyond your original scope. You want to be remembered by your customers and potential customers so that when they have needs that your business provides, they will come to you for resolution. Every business is different and if an innovative brand isn't right now then perhaps a re-image project should be considered.

Sometimes, tapping into a new share of the market requires changing your voice or image so it's more likely to appeal to a wider range of customers. A brand refresh can help you reimagine what the future looks like for the company.

Rebranding can be daunting for small businesses, however, when done right rebrands or refreshing a brand can foster business growth.

There are many reasons why companies rename brands and many of them can have a positive impact on profits after doing it right. It can be hard to accept, but sometimes it's time to rebrand simply because the brand image misaligns with your future direction.

Rebranding can give your business a new life. Helping you retain old customers a bring in new ones.

If you are a retailer and you sell products that are not your own but complement your business, you ]run the risk of linking to the product - especially if the product is selling better then your own product. Then surely it's time to rebrand so that your customers know who you are and what you sell.

Remember, to nail your rebranding successfully, you’ll need to execute it properly – We offer a wide range of custom signage, call us and we’ll be there to help you.

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