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Neon Nights Blog Editorial Guidelines

Thanks for expressing your interest in writing for Neon Nights! We host original and insightful articles for brands and networks.

Before sending in your ideas, read through our guidelines below to ensure that it is aligned with the content that we are looking for:

Our Audience

  • Neon Nights' blog caters to small business owners, and brands from different verticals with a focus on marketing.

What to write about?

  • We are focused on keyword optimised SEO content. We will send you a list of keywords to choose from to help you steer the content you produce.
  • We don’t want articles aimed at publishers, and we definitely don’t want articles we already have at our blog.

When you write for neon nights blog... What's in it for you?

 
We do not charge for guest posts, and we rarely compensate guest posters. Your post will include one (1) do-follow link. An Author bio containing 3-4 sentences. You may also include links inside the article if they are relevant, natural, and will help the reader. (Please do not include affiliate links unless discussed with us). Guest posting will get your name out expanding the audience. The keywords and backlinks from our website with improve your website's domain authority.
 

Guest posting is a proven way to improve your search engine rankings. Writing to promote your business suits many people.

Want to write for Neon Nights blog?

 
Wonderful! The world needs more people writing to promote themselves! We are accepting guest posts from people writing about the following topics.

Marketing and Promotions for Brick and mortar businesses

What is brick-and-mortar marketing? Brick-and-mortar marketing describes marketing strategies used by businesses that operate from a store or retail premises to increase foot traffic. These strategies can include digital marketing, offline, and out-of-home promotions.

Hospitality

 
Do you have a cafe, restaurant, bar or nightclub? Tell our readers about your space? What do you do and how you've promoted it and what you have learnt you can share with others on their journey?
 

Retail

 
Work in retail? We would love to hear about what you have learnt you can share with others on their journey? Your promotions, fit-out, signage and visual marketing will be of particular interest.
 

Design and Branding

 
All businesses need visual assets. To promote and sell their products and services. At Neon Nights we turn logos and graphics into illuminated signage. If you have a business that creates logos and graphics and would like to write about your process. Our readers would love to know about you and we would love to refer to someone we can trust to deliver. Where can people go to get their logo done? What other design services will they need to best promote themselves.
 

Interior design

 
Our readers want inspiration from interior design projects. Commercial and domestic home styling. Art, colour, lighting, shopfitting and visual merchandising
 

Events

 
Anything to do with weddings and events. Whether you're a venue or an independent photographer, looking to promote your services,
 

Tattoos Artists

 
Many people are interested in tattoos, whether they are getting one, they want to know more about it. It would be helpful for readers planning to get their first tattoo to know where they should go.
 

Client stories and reviews 

 
Ordered a neon sign and want to write about the experience, we would really appreciate hearing about your experience and will be happy to assist you as much as we can with this sort of content.
 

Here is what we are looking for from our guest writers:

 

Originality

 
We only accept original content. The guest post must not be published elsewhere on the Internet. Duplicate or plagiarized content will not be accepted. Please do not include affiliate links unless discussed with us.
 

Tone

 
Should be in keeping with the rest of the website and values introduced on our about page. It should be positive, friendly, and authentic. We are thrilled for you to include personal stories.

 

Formatting

 
You can use headings and bullet-point lists. Please do not format the post in any other way (avoid bold, underline, font changes, font size changes, etc). The format should be consistent with our website. Please do not double space after periods or between paragraphs.
 

Word count

 
We are looking for posts with a least 1,200 words of original content.
 

Keywords and SEO

 
If you’re a new blogger. let us know as early as possible so we can collaborate more. The target keywords, you've chosen are related to this article.
  • Keywords should be specific.
  • 200+ in search volume
  • Keyword difficulty should be easy to moderate. Where the difficulty is moderate. Search volume must be 1000+.
  • We use https://topicmojo.com/ to get this information.
  • Please Include your chosen focus keywords, search volume and difficulty.

Distribution

 
Once your guest post is published, we expect you to share it on your social channels and we will do the same. We will share your post on a variety of social platforms.
 

Thank you in advance for your interest in writing for the neon nights blog. We’re looking forward to hearing your stories and any advice you can share with the world!

What we expect

  • Our readers expect well-written and insightful content. They are seeking not just mere tips but actionable strategies on how they can scale their partner relations.
  • Your post length should be a minimum of 2000 words
  • It must be original and has not been published elsewhere.
  • You must be an authority in what you are writing about. For example, a digital marketer should not be writing about AI—we reserve the right to post them in Neon Nights’ name if they are not relevant to the author.

Guest Posting Process

  • Look at our list of keywords and choose which you want to write about. Please research the SERPs to see which type of content and style of the article will rank.
  • Submit your ideas through our dedicated form. Ideas submitted otherwise will not be entertained.
  • After we’ve agreed on a topic, we will provide you with a unique document link:
  • Your article must be optimized and get a minimum content grade of A+
  • You must use the correct keywords and headings
  • Please write your article in using Google Docs.
  • We expect the article to be written and sent back to us within 3 weeks, otherwise, the keyword will be reallocated to another contributor.
  • Once you submit your article to us, we can post it in ‌7–40 business days — provided that there are little to no edits needed.
  • We expect you to promote your article through your business and personal social channels. Failure to do so will give up your chance to write repeat posts.
 

Article Guidelines

  • Write in US English.
  • Use headings (H2-H4) in your text, as this helps structure the content.
  • The post needs to be informative, authoritative, and credible (not salesy).
  • Always back up your statistics and statements with proof from credible sources. Try to include charts or graphs whenever appropriate.
  • Content needs to be keyword-optimized
  • Follow Google’s E-A-T rule
  • Include high quality and relevant images. Ensure to always link to your image sources.
  • Don’t include stock images. We only allow images from free sources such as pixabay.com, unsplash.com, etc.
  • Before submitting the article, run it through Hemingway.

External Linking Guidelines

  • You must include at least three links directing to any page from https://Neon Nights.co.nz/.
  • You are allowed up to three do-follow links only, with a max of two links going to one domain. We will set all other links to no-follow.
  • Include outbound links only to authoritative case studies, reports, and supporting blog articles.
  • We reserve the right to remove any links we deem inappropriate, or only for ‌link building.
Write for us - Contact Form

How to submit a post

Send your proposed article ideas to ‘support @ neon nights dot co dot nz. Use “guest post submission” in the subject line. Share your article in Microsoft Word or Google Docs Format. Include a 2-3 sentence bio, a head and shoulders photo, and your URL. If you would photo(s) included with your post, please ensure they are high resolution. We will review, make any changes, and then run the final version by you before publishing. We may include links within your post to other posts on our site, or other sites that we know about and respect.

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