Kiwiana is one way we celebrate our national identity as New Zealanders. New Zealanders became known as “Kiwis” during the First World War. The nickname was inspired by Kiwi Boot Polish, an Australian product used by New Zealand soldiers in Europe. (The manufacturer’s wife was a New Zealander, so he named it “Kiwi”). The name has stuck ever since. Kiwiana Any of the many ‘collectables’, items redolent of New Zealand life and culture. Traditions and cultural NZ icons inspired by our heroes and history