Shine Brighter Than the Competition: The Top Standard Specifications for Illuminated Signs

In today’s highly competitive business environment, it is essential to make your company stand out from the crowd. One way to do this is by investing in illuminated signs that make your business premises more visible and attractive to potential customers. However, not all illuminated signs are created equal, and choosing the right one requires some knowledge of the top standard specifications. In this article, we provide a comprehensive guide to the top standard specifications for illuminated signs to help you make an informed decision.

Brightness: The brightness of an illuminated sign is one of the most crucial factors to consider. A sign that is too dim will be difficult to read, while a sign that is too bright can be blinding and off-putting to potential customers. The brightness of a sign is measured in lumens, and the minimum recommended brightness for an indoor sign is 1000 lumens. outdoor signs require higher brightness levels, with 5000 lumens being the minimum level for effective visibility.

LED Technology: The type of lighting technology used in an illuminated sign is another important factor. LED lighting is the most common and highly recommended due to its high energy efficiency, cost-effectiveness, and durability. LED lighting is also easier to maintain, with longer lifespan and better color rendering than other lighting technologies.

Color Rendering Index: The color rendering index (CRI) measures how well a light source reveals colors accurately. A high CRI ensures that the colors of your signage accurately represent your brand and products, making your company more recognizable and memorable to potential customers.

Temperature: The temperature of an illuminated sign refers to the color of the light emitted. The temperature is measured in Kelvin and can range from warm (2700K) to cool (6000K) colors. The color temperature of your illuminated sign should match the ambiance of the space it’s installed in.

Sign Design: The design of your illuminated sign is also an important factor to consider. The design should reflect your brand and be visually appealing to attract potential customers. An ideal illuminated sign should have a proper balance of fonts, graphics, and high-quality images.

Size: The size of the illuminated sign is another critical factor to consider and should be proportional to the size and location of your storefront. A sign that is too small can get lost among other visual clutter while a sign that is too big can be overwhelming and off-putting.

Installation: Proper installation is essential in ensuring that your illuminated sign is visible and safe. Installation should be done by a professional sign company that has the required licenses, permits, and experience to install signage in your area.

In conclusion, investing in illuminated signs is a great way to make your business stand out in a crowded marketplace. By considering the factors discussed in this article – brightness, LED technology, color rendering index, temperature, sign design, size, and installation – you can ensure that your illuminated sign shines brighter than the competition, leaving a lasting impression on potential customers.