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7 Bar and Nightclub Experts Share Their Secrets for Eye-Catching Signage

3 minutes read

Signage is an essential element of any successful bar or nightclub, as it can help attract customers, promote specials, and create a unique atmosphere. However, with so many options and strategies available, it can be challenging to know where to start. To help guide you in the right direction, we reached out to seven bar and nightclub experts in New Zealand and asked them to share their insights on effective signage.

From neon lights to digital displays, these experts have tried it all and have plenty of advice to offer. Keep reading to learn their tips and tricks for creating eye-catching and effective signage that will help your bar or nightclub stand out from the crowd.

Roundup: New Zealand Experts in Bars and Nightclubs Share Their Insights on Signage

Effective signage plays a crucial role in the success of any bar or nightclub. From attracting customers to conveying important information, it's important to get it right. To help you out, we've reached out to some of New Zealand's top experts in the bars and nightclub industry to get their insights on the topic of signage. Here's what they had to say:

  1. Peter Nelson : Sculpture Hospitality

Question: What do you think is the most important aspect of signage for bars and nightclubs?

Answer: In my experience, the most important aspect of signage for bars and nightclubs is visibility. It's essential that your signage stands out and catches the attention of potential customers, especially in busy areas. You want your signage to be easily readable from a distance, so make sure to use large fonts and contrasting colors. In addition, it's important to regularly maintain and clean your signage to keep it looking fresh and inviting.

  1. Natalie Ayson : Good Spirits Hospitality

Question: How can signage be used to enhance the overall atmosphere and experience of a bar or nightclub?

Answer: Signage can play a key role in creating the desired atmosphere and experience for customers. For example, using neon signs or lightboxes can create a fun and lively atmosphere, while more subtle signage can help to create a more sophisticated and upscale vibe. It's important to think about the message you want your signage to convey and ensure that it aligns with your brand and overall atmosphere.

  1. John Lawrenson : Lawrenson Group

Question: What are some common mistakes that bars and nightclubs make when it comes to signage?

Answer: One common mistake I see is using too much text on signage. It's important to keep your messaging simple and clear, as customers are often on the move and won't have time to read lengthy messages. Another mistake is not considering the placement of signage, such as placing it in areas where it can be easily blocked or obscured. It's important to think about the customer journey and ensure that your signage is visible and strategically placed.

Effective signage is essential for any bar or nightclub looking to attract and retain customers. By following the insights and tips shared by these New Zealand experts, you can create signage that stands out, enhances the atmosphere, and avoids common mistakes. Whether you're looking to refresh your existing signage or create new signage from scratch, these insights are sure to be helpful.

Whether you're opening a new bar or nightclub or looking to refresh your existing signage, it's essential to keep in mind the importance of creating an eye-catching and effective display. With the help of these seven New Zealand bar and nightclub experts, you'll have the tools and insights you need to make sure your signage stands out and draws customers in. From choosing the right materials to crafting the perfect message, these tips and tricks will help you create a unique and unforgettable atmosphere that your customers will love.




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