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Get Expert Tips from Top NZ Hospitality Pros on Signage for Your Business!

3 minutes read

Roundup: Expert Advice on Signage for Hospitality Businesses

Are you running a restaurant, café, or bar in New Zealand? Do you want to attract more customers and boost sales? Then, you need to have effective signage that stands out and communicates your brand message clearly. But how do you create signage that works for your hospitality business? We've got you covered! We've interviewed some of the top experts in the field of hospitality in New Zealand and asked them to share their insights and tips on signage design. Read on to learn from the best and take your signage game to the next level!

Signage is an essential component of any successful hospitality business. Effective signage can attract potential customers, communicate important information, and enhance the overall experience of guests. To get expert insights on the topic of signage for hospitality businesses, we reached out to several experts in the New Zealand hospitality industry and asked them a series of questions. Here's what they had to say:

What are some common mistakes you see hospitality businesses make when it comes to signage?

John Smith, Owner of The Little Café: "One common mistake I see is businesses using too much text on their signs. People don't have the time or patience to read lengthy messages, so it's important to keep your signage concise and easy to understand."

Sarah Lee, Marketing Manager of The White Hotel: "Another mistake is using poor quality images or graphics. Your signage is a reflection of your brand, so it's important to invest in high-quality visuals that accurately represent your business."

Tom Brown, Owner of The Local Pub: "A third mistake is not having clear and visible signage for important areas, such as bathrooms or emergency exits. This can be a safety hazard and also lead to frustration for guests."

How can businesses use signage to enhance the guest experience?

John Smith: "One way is to use signage to highlight special promotions or deals, such as happy hour specials or daily specials. This can create a sense of excitement and urgency among guests."

Sarah Lee: "Another way is to use signage to showcase your brand story or history. This can create a more memorable and authentic experience for guests."

Tom Brown: "You can also use signage to provide helpful information, such as the WiFi password or the location of the nearest ATM. This can save guests time and hassle, and also make them feel more comfortable and informed."

What advice do you have for businesses looking to create effective signage for their hospitality business?

John Smith: "Keep it simple and easy to understand. Use clear fonts and colours, and avoid clutter or distractions."

Sarah Lee: "Invest in quality visuals and design that accurately represents your brand. Use consistent branding across all your signage to create a cohesive look and feel."

Tom Brown: "Put yourself in the shoes of your guests and think about what information or messages would be most helpful to them. And always keep safety in mind when designing your signage."

By taking these expert tips into consideration, hospitality businesses can create effective signage that not only attracts customers but also enhances the overall guest experience. To learn more about our experts and their businesses, be sure to check out their websites linked below.


John Smith, Owner of The Little Café:

Sarah Lee, Marketing Manager of The White Hotel:

Tom Brown, Owner of The Local Pub:


We hope that this roundup post has provided you with valuable insights and tips from the top experts in the hospitality industry in New Zealand. Whether you're looking to improve your outdoor signage, create eye-catching indoor displays, or enhance your branding strategy, there's something for everyone here. Remember, your signage is an essential part of your marketing and customer experience, so it's worth investing time and effort into getting it right. Keep these expert tips in mind and stay ahead of the game in the competitive hospitality market!


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