Neon Nights Nav Logo Custom Neon Sign | Neon Nights Auckland, New Zealand

Expert Roundup: Top Tips from New Zealand's Retail Sales Gurus!

3 minutes read

Are you looking to boost your retail sales? Look no further than New Zealand's top experts in the field!

We've rounded up some of the best and brightest minds in retail sales to answer the burning question:

"What's your top tip for increasing sales?"

From customer engagement to strategic pricing, these experts have got you covered. Keep reading to learn from the best!


Roundup: Expert Tips for Boosting Retail Sales in New Zealand

New Zealand's retail industry has seen significant growth in recent years, but with increased competition and changing consumer behaviour, retailers need to stay ahead of the game to succeed. To help retailers improve their sales strategies, we've gathered insights from some of the top experts in the field. We asked each of them the same question: "What is the most effective way to boost retail sales in New Zealand?" Here are their answers:

expert tips from New Zealands retail sales gurus

Chris Wilkinson, Founder of First Retail Group

According to Chris, the most effective way to boost retail sales in New Zealand is by focusing on customer experience. "Customers want to feel valued and appreciated," he says. "Make sure your staff are friendly and approachable, and go the extra mile to create a memorable shopping experience." Chris also advises retailers to keep up with the latest trends and technologies to stay ahead of the competition.

expert tips from New Zealands retail sales gurus

Joanna Sharpe, Associate Director at Retail Solutions NZ

Joanna Sharpe believes that a strong marketing strategy is key to boosting retail sales in New Zealand. "You need to understand your target audience and create a marketing campaign that resonates with them," she says. "Use social media, email marketing, and other digital channels to promote your products and drive traffic to your store."

expert tips from New Zealands retail sales gurus

Kylie Stafford, Retail Marketing of Hyper Media

Kylie Stafford stresses the importance of creating a unique and memorable brand identity. "Your store should have a clear and consistent brand message that sets you apart from the competition," she says. "Invest in visual merchandising and make sure your store's layout is optimised for sales." Kylie also recommends using data analytics to track sales trends and adjust your strategies accordingly.

expert tips from New Zealands retail sales gurus

Ryan Edward, How-To Retail host at Retail NZ

Ryann says what he's learned is to " Focus on customer service: Providing excellent customer service can make all the difference in retail sales. Make sure your employees are well-trained and understand the importance of providing a positive shopping experience for your customers."


expert tips from New Zealands retail sales gurus

Deneale Knox, Food for Thought

Deneale says what she's learned is to Create an inviting atmosphere: Your store's atmosphere can greatly impact sales. Make sure your store is clean, organized, and visually appealing to attract customers.


expert tips from New Zealands retail sales gurus
Maureen Taane, HAPA

Mauree says what she's learned is to Offer promotions and incentives: Running promotions and offering incentives such as discounts, free gifts, or loyalty programs can encourage customers to make a purchase.

expert tips from New Zealands retail sales gurus

Tom Jeffries, Director at Retail Solutions NZ

Tam suggest retailers embrace technology to streamline your sales process, such as implementing a point of sale system or offering online shopping options and Listen to feedback from customer encouraging feedback and using that feedback to improve your store and better meet their need

expert tips from New Zealands retail sales gurus

Greg Harford, CEO of Retail NZ

stresses that it's so important to train your staff. "Your staff are the face of your business, and they play a critical role in driving sales. Make sure they are trained to answer customer questions, provide recommendations, and upsell products."

expert tips from New Zealands retail sales gurus

Vaughan Rowsell - Inventor of Vend

Understand your customers: Get to know your customers and understand their needs, preferences, and shopping habits. This will help you tailor your products and services to better meet their needs and drive sales.


expert tips from New Zealands retail sales gurus

Brian Walker - CEO of Retail Doctor Group

According to Brian, to boost retail sales "you'll need to optimize your displays. Your product displays can greatly impact sales. Make sure your displays are eye-catching, well-organized, and effectively highlight your products' features and benefits." Brain also says that social media can be a powerful tool for driving sales. Use platforms like Instagram, Facebook to showcase your products, run promotions, and engage with customers. This can help you build brand awareness and loyalty, as well as drive sales both online and in-store.


By following these expert tips, retailers in New Zealand can boost their sales and stay competitive in a rapidly changing market. For more insights and advice on the retail industry in New Zealand, be sure to check out the websites of our featured experts.


There you have it, folks! Insights from some of New Zealand's most accomplished retail sales experts. Whether you're a seasoned veteran or a newcomer to the industry, there's always something to learn from the pros. So take their advice and apply it to your own retail strategy. Who knows, you might just see your sales skyrocket!


Read More About  on Neon Nights Blog
 Tell your friends.
Do you want to create your own neon sign?
0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments

Let's make your space glow!

Getting started is easy, personalised your neon design today
Get Your Free Quote
Ⓒ 2024 Neon Light Design Limited
We deliver with:
Neon Nights Delivery by Fedex and NZPost
Payments we accept:
Would love your thoughts, please comment.x