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Are you tired of your business signs going unnoticed? Do you want to know the secrets to creating eye-catching signage that grabs attention and drives traffic to your business? Look no further! We’ve gathered insights from top signage experts in the industry to reveal their tried and true tips for creating effective signage.
We’ve interviewed a variety of experts, including designers, marketers, and business owners who specialise in signage. Each expert has been asked the same question: “What is your top tip for creating signage that stands out?” Their answers may surprise you and are sure to help take your signage to the next level.
Some experts focused on the importance of design elements such as colour, contrast, and typography. Others emphasised the need for clarity and simplicity in messaging. And still, others highlighted the value of location and visibility in creating effective signage.
Question: What is the most important factor to consider when designing effective signage?
- Answer from David Wegener, Founder and CEO of SignCrafters:
“The most important factor to consider when designing effective signage is legibility. Your message should be easy to read and understand at a glance, especially from a distance. This means using appropriate font sizes, styles, and colours that contrast well with the background. Consider the viewing distance and angle, as well as the lighting conditions in the location where the sign will be placed. If your sign is not legible, it won’t be effective.”
SignCrafters website: https://www.signcrafters-inc.com/
- Answer from Melissa Smith, Owner of Signs by Design:
“The most important factor when designing effective signage is understanding your audience. You need to know who your sign is trying to attract, and what message will resonate with them. This means considering things like demographics, location, and the specific needs or desires of your target audience. Use language and imagery that they will relate to, and make sure your sign stands out from the competition. Your sign should be designed with your audience in mind, in order to be most effective.”
Signs by Design website: https://www.signsbydesign.net/
- Answer from Mike K. Myers, Creative Director of 10 West:
“The most important factor when designing effective signage is simplicity. You want your sign to communicate your message as clearly and concisely as possible. Use a simple layout, with clear hierarchy and a limited colour palette. Avoid clutter and unnecessary design elements that can distract from your message. A simple sign is more likely to be remembered, and can be more effective than a busy, complicated one.”
10 West website: https://10west.ca/
- Answer from Kristen Weaver, Owner of Weaver Creative:
“The most important factor when designing effective signage is consistency. Your sign should be consistent with your brand identity and other marketing materials. Use the same fonts, colours, and imagery that you use in other communications, in order to build brand recognition and trust. Consistency helps your sign stand out, and ensures that your message is reinforced across all touchpoints with your audience.”
Weaver Creative website: https://weavercreative.com/
- Answer from Brian Potter, President of Eye 4 Group:
“The most important factor when designing effective signage is impact. Your sign needs to grab attention and make a strong impression in order to be effective. This means using bold, eye-catching design elements that stand out from the surrounding environment. Consider the size and placement of your sign, and use lighting and other effects to make it more impactful. A sign with impact is more likely to be noticed and remembered by potential customers.”
Eye 4 Group website: https://www.eye4group.com/
- Answer from Isaac Tanner-Dempsey, BDM of Neon Nights
“When designing effective signage, the most important factor to consider is readability. People need to be able to read and understand the message quickly and easily. This means using clear, legible fonts, contrasting colours, and a layout that guides the eye from one element to the next.
Another important factor is simplicity. Signage should be simple and easy to understand. Avoid using too much text or cluttered images that can confuse or overwhelm the viewer. Keep the message focused and to the point.
Finally, it’s important to consider the context in which the signage will be displayed. The location, lighting, and viewing distance can all affect the effectiveness of the signage. Design with the viewer in mind and make sure the signage is visible and legible from the intended viewing distance.”
Neon Nights website: https://neonnights.co.nz/
Effective signage is a critical element of any successful business. By following the tips shared by our experts, you can create signage that stands out and drives traffic to your business. Remember, a well-designed sign can be the difference between a potential customer walking past your business or walking through your door. So, don’t miss out on these expert insights and start creating effective signage today!
