As a business owner, you want to ensure that potential customers can easily locate your establishment. And what better way to do that than by making use of eye-catching exterior business signs? A well-designed and strategically placed sign can boost your brand visibility and draw in a lot of foot traffic to your store. Here are some top tips and ideas to help you create an effective exterior business sign.
1. Keep it simple and easy to read
The purpose of your sign is to communicate your brand identity and attract potential customers. Therefore, it’s important to keep your message clear, concise, and easy to read. Use legible fonts that are readable from a distance, and avoid cluttering your sign with too much information. Remember, less is often more, when it comes to sign design.
2. Choose the right colors
The colors you choose for your sign can have a big impact on your brand visibility. Bold and vibrant colors tend to stand out more and grab attention. Make sure the colors you use are consistent with your brand image and are easily recognizable to your audience.
3. Consider using illuminated signs
Illuminated signs are a great way to ensure your sign is visible even at night. LED lighting is energy-efficient and creates a bright, eye-catching display that is sure to grab attention. Backlit signs can also create a dramatic effect and add dimension to your signage.
4. Make use of your building’s architecture
Your building’s architecture can provide an excellent framework for your signage. Consider using window graphics, awnings, or other architectural elements to create a cohesive and visually appealing display.
5. Keep it consistent with your branding
Your signage should be consistent with your overall branding strategy. Make sure your sign incorporates your brand logo and matches the style and tone of your marketing materials.
6. Make sure it’s visible from a distance
One of the most important things to consider when designing your exterior business sign is visibility. Your sign should be easily visible from a distance, and should stand out amongst other buildings in the area. Make sure your sign is large enough to be seen clearly from the road, and consider the angle at which it will be viewed.
In conclusion, an eye-catching exterior business sign can have a big impact on your brand visibility and ultimately drive more foot traffic to your establishment. By following these top tips and ideas for effective sign design, you can ensure that your sign stands out and effectively communicates your brand identity to potential customers.