In today’s competitive business world, it’s essential to stand out. One effective way to achieve this is through illuminated signs. These eye-catching signs not only capture attention but offer various benefits. From increasing visibility to boosting click-through rates, illuminated signs are a valuable addition to any business.
Illuminated signs are visible 24/7 and are ideal for catching the attention of those passing by during the day and night. With regular signs, you run the risk of being overlooked, especially when the sun goes down. However, illuminated signs shine brightly, ensuring that your business is noticed regardless of the time of day. Furthermore, illuminated signs offer better visibility during bad weather conditions, ensuring that your business is still apparent even in harsh weather.
High Click-Through Rates
According to research, illuminated signs have a high click-through rate compared to traditional signs. Illuminated signs are more memorable and evoke an emotional response, which can make them more likely to be shared on social media platforms. With higher click-through rates, your business can gain more traction, which is vital for increasing sales and revenue.
Although illuminated signs come in different forms, the exterior is the most effective place to position them. For example, neon signs give a vibrant and retro feel, and as such, are perfect for attracting young and hip customers. On the other hand, LED-lighted signs give an elegant and modern feel, making the business appear professional and high-end. Exterior signage is an excellent way of showcasing your brand identity and enticing potential customers to your business.
Investing in an illuminated sign is a cost-effective way of marketing your business. It’s estimated that illuminated signs are up to 3.5 times more effective than traditional billboards. Additionally, illuminated signs require minimal maintenance, reducing ongoing costs.
Boosting Brand Identity
An illuminated sign is a vital component of any business’s brand identity. It differentiates your business from competitors and increases brand recognition. Consistently using illuminated signs across all your business locations promotes brand continuity, ensuring that your brand is recognizable to customers. This, in turn, builds trust and increases customer loyalty.
Illuminated signs provide numerous benefits, including increased visibility, high click-through rates, cost-effectiveness, and brand continuity. Illuminated signs are also versatile, allowing customization to your business’s requirements. If you’re looking to promote your business, an illuminated sign is a must-have. It will positively impact your business in numerous ways, attracting potential customers and increasing sales and revenue.