neon signs have been a staple in the advertising industry since their inception in the early 1900s. These bright, glowing signs quickly became a popular form of advertising for businesses, drawing in customers with their vibrant colors and eye-catching designs. Auckland, New Zealand, is no exception when it comes to the popularity of neon signs. The city has a rich history of neon signs, with many still visible today.
The first neon sign was created in 1910 by Georges Claude, a French engineer who had discovered that neon gas could be used to create glowing lights. The first neon signs were used to advertise drinks and cigarettes, but they quickly became popular in all sorts of industries. In Auckland, neon signs started popping up in the CBD in the 1920s and 1930s. The most famous of these was the Turoa Hotel sign, which stood on top of the building for over 50 years.
In the 1950s and 1960s, neon signs became even more popular as businesses sought to create flashy, attention-grabbing signs. Auckland saw a surge in neon signs during this time, with many popping up in the CBD and on the sides of buildings. Some of the most iconic neon signs from this era include the Civic Theatre sign, the Las Vegas Club sign, and the North Shore Bowling Club sign.
However, neon signs started to fall out of favor in the 1970s and 1980s due to the high cost of maintenance and the rise of more modern forms of advertising. Many neon signs were taken down or replaced during this time, leaving only a few remaining in Auckland. Some of the remaining signs include the St. James Theatre sign, the Carlisle Wharf sign, and the Classic Cinema sign.
Despite the decline of neon signs in the 1980s, they have experienced a recent resurgence in popularity. Many businesses in Auckland have started using neon signs again, both as a nod to the past and as a way to stand out in a crowded market. With advances in LED technology, neon signs are now cheaper and easier to maintain than they were in the past, making them a more appealing option for businesses.
In conclusion, neon signs have a rich history in Auckland, dating back to the early 1900s. While their popularity has fluctuated over the years, they remain an iconic part of the city’s history and continue to be used by businesses today. As technology continues to advance, it will be interesting to see how neon signs continue to evolve and adapt to modern times.