As a business owner, you want to make sure that your signs and advertisements stand out and attract the attention of potential customers. One way to achieve this is by incorporating eye-catching landscaping ideas around your signs. Not only will it enhance the overall aesthetic of your business, but it can also boost click-through rates (CTR) and drive more foot traffic through your doors.
Here are 10 landscaping ideas to enhance your business signs and boost CTR:
1. Use Bright, Bold Flowers
Adding bright, bold flowers around your signage is a simple and effective way to create a visually appealing display. Consider using flowers in your business’s brand colors or opt for contrasting colors to make your signs pop.
2. Incorporate Natural Elements
Incorporating natural elements, like rocks, stones, and wood, can create a sense of harmony and balance in your landscape design. Add a row of stones around your signs or place a wooden bench nearby to create a relaxing environment.
3. Add a Water Feature
A water feature, like a small fountain or pond, can create a soothing sound that will help attract attention to your signs. It’s also a great way to incorporate natural elements and add a sense of tranquility to your business.
4. Create a Garden Border
Create a garden border around your signs to create a sense of separation from the rest of your landscaping and draw more attention to your signage.
5. Use Ornamental Grasses
Ornamental grasses can add texture and color to your landscaping design. They are available in a variety of colors and textures and can be used to frame your signage.
6. Install Lighting
Installing lights around your signs can help attract attention at night and create a welcoming environment. Consider using solar lights to save on energy costs.
7. Use Containers
Containers are a versatile landscaping option that allows you to switch up your display seasonally. Use containers to showcase colorful flowers during the warmer months or festive decorations during the holiday season.
8. Create Symmetry
Creating symmetry in your landscaping design can help draw attention to your signs. Using matching containers or mirroring your signage with decorative elements can create a sense of balance and unity.
9. Add a Sculpture
Adding a sculpture to your landscaping design can create a unique focal point and add a touch of elegance to your business. Select a sculpture that complements your business’s branding and is appropriate for your industry.
10. Use Pathways
Adding pathways through your landscaping design can create a sense of invitation and lead customers directly to your signs. Use decorative materials like cobblestone or brick to create a professional-looking pathway.
By incorporating these eye-catching landscaping ideas, you can enhance your business signs, draw more attention to your advertisements, and boost CTR. Remember to select landscaping options that are appropriate for your business’s brand and industry, and keep your design consistent to create a cohesive look throughout your property.