How Effective is Your Signage?

1 minute read

How Effective is Your Signage?

You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business.

Attractive signs get customers to come in and spend

There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, and bold as it needs to be? If other businesses have grown up around yours, your sign may have gotten lost in the mix. For example, if you’re the restaurant everyone refers to as “by the hardware store,” you’ve got a problem.

The other way to look at it is from a “what you don’t see” standpoint.

Have your hours or services changed? Maybe your business has a competitive advantage that could be communicated by your sign. How old is your sign? You may be dealing with maintenance issues that are completely avoidable, thanks to new materials and illumination techniques

Impulse Buy or Drive-By?

A study by FedEx found that 76% of consumers have decided to stop into a store JUST because of a sign. Whether you’re on a major interstate, a county road or in a walkable development dependent on foot traffic, the right signs can increase customer count and sales by as much as 45%.

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