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Are you looking to attract more customers to your physical store or business? It’s time to take a closer look at your signage. Your business sign is the first impression potential customers have of your brand, so it’s crucial to make sure it’s effective and up-to-date.
If your sign is old, faded, or difficult to read, it’s time for an upgrade. That’s where Neon Nights, an Auckland-based neon sign maker, comes in. They specialize in creating custom-made, illuminated signs that stand out and grab attention.
So why is effective signage so important? Let’s take a closer look.
First impressions matter
Your business sign is the first thing potential customers see when passing by your store or business. If your sign is dull or outdated, customers may assume your business is the same. However, if your sign is bright, bold, and eye-catching, customers are more likely to take notice and remember your business.
Increase foot traffic
As mentioned earlier, a study by FedEx found that 76% of consumers have stopped into a store because of a sign. A well-designed sign can help draw in foot traffic and increase your business’s visibility. The more people see your sign, the more likely they are to remember your business and recommend it to others.
Communicate important information
Your sign is also an excellent way to communicate important information about your business, such as your hours of operation or services offered. A clear and concise sign can help customers know exactly what to expect from your business and whether it’s a good fit for their needs.
Competitive advantage
Your sign can also communicate your business’s competitive advantage. For example, if you offer a unique product or service that sets you apart from your competitors, your sign can help communicate that message and attract customers who are looking for what you offer.
In conclusion, effective signage is a crucial component of any physical business’s marketing strategy. If your current sign is not attracting the attention you need, consider upgrading to a custom-made, illuminated sign from Neon Nights. With their expertise in design and production, you can be sure your sign will be both eye-catching and effective in bringing in more foot traffic and sales.
